THE NEED FOR DETERMINING THE SUCCESS OF YOUR MARKETING CAMPAIGNS: Over the past couple of years, the face of healthcare has changed rapidly and marketing is becoming an integral part of practice. There are various ways for medical marketers to put across their campaigns, social networks and digital media. Engaging content has been marketed across social …
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Creating a Website for your Medical Practice
Web presence has several advantages and is a an important tool to promote your practice. Think of how many times have you heard of a physician and the first thing you have done is Googled his name and searched for his credentials or reviews. 75% patients check the physician’s details online and look out for a website. …
Running a Medical Practice – Tips from Asia’s #1 Doctor Search Engine
One of the chief reasons for Practo’s existence is to make doctors’ lives easier by empowering them with the right tools and information. We’ve spoken extensively about the best practices in running a medical practice on the Practo Blog. We wanted to add to that by taking real-world examples, and analysing how you can apply that information to …
Making the Most of Technology in the Operation Theatre
The most vital element for an efficient and smooth functioning of an operation theatre is systematic management along with trained staff and world class equipment. Proper utilisation of technology in an operation theatre not only requires good resources and also trained personnel. This needs assessment and careful planning, along with accurate scheduling to give the best patient care experience. With recent …
Medical app of the month: Trigger Point Anatomy for Physiotherapists
Your multimedia devices like tablets and iPad can be put to good use with the help of highly innovative apps like Trigger Point Anatomy – an app that explains the anatomy and physiology of trigger points in great detail. The amazing team of Real Bodywork developed this incredible tool for early referencing, easy viewing and …
Using Technology to Manage Medical Inventory
A successful medical practice is very challenging to operate, especially in the growing economies of the world. Regardless of the nature of the medical clinic, the primary administrative challenges in terms of inventory management are almost the same. For example, most common ones include; unclear patient demands, limited physician access to inventory information at all times and drug storage …
Does A Doctor’s Physical Appearance Affect Patient Perception?
Contributed by Nisha K. Cooch, PhD Doctors are some of the most respected people in society. It can therefore be difficult to imagine that patients would judge their doctors based on their looks. However, judging the looks of people (and things) is something humans are programmed to do. Taking in pieces of information allows us to categorize what we are …
What services does a medical spa offer ?
A medical spa is a place where you receive treatments like massage, facials, cosmetic skin care etc. A medical spa differs from a regular day care spa in being operated under the supervision of a health care professional, to provide basic treatment and wellness facilities in a set up which integrates the soothing and rejuvenation of a spa. As …
How 3D printing is revolutionising the future of medicine
3D printing is the latest in the line of cutting edge technologies that are set to transform the way we make products. 3D printing consists of making a physical object from a 3-dimensional digital mode, coating it with successive thin layers of the desired material. 3D printing is widely used in processes like automotive design, …
How music therapy helps in faster recovery
Music therapy is an adjuvant therapy where a music therapist uses music with all physical, mental, emotional facets to help a patient improve physical as well as mental health1. Music therapy helps patients in several complaints like behavioural disorders, depressive moods and helps enhance motor skills, cognitive functions, social skills and emotional development. It has …